Demographic: Ages 16- 21/ B,C,D,E Social Class, all ethnicities/ races
Frequency:
Weekly
Price:
20p
Distribution:
Corner shops and supermarkets found in local boroughs
Boroughs of distribution:
Boroughs situated in London (Southwark, Hackney, Lewisham, Lambeth
Website:
www.lyt.co.uk
Publisher:
Archant Regional: http://www.archant.co.uk/business_regional.aspx
LYT's Ethos/ Mission Statement:
- To show society that the world of teenagers isn't as intimidating as it looks; they only have to come in to find that out.
- To supply evidence which supports the notion that we aren't all 'hooligans' who always want to 'ruin everything'; most of us want to become successful, intellectual adults with everything to live for.. We are not all 'bad news'.
- To break out and prove to ourselves (as teenagers) and to society that we really can be who we want to be.
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