- Apply knowledge to show how meanings are created when analysing media products and evaluating their own practical work
- Demonstrate the ability to plan and construct media products.
- Demonstrate the ability to undertake and apply appropriate research
- Demonstrate knowledge of media and critical debates, using terminology appropriately and with accurate and coherent written expression.
Looking at the examples (Both from The Guardians wesite adverts) below, I can immediately tell that a lot of thought has gone into these posters. I shall now analyse them individually:
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| Figure 1: - There are no images just text: This was still very effective in attracting the target audience because of the way the text was arranged. - The colour arrangement: the eye catching colours and unusual designs attract the audience very easily. - The language used: is specific to the newspapers and the media enabling to readers to not only identify what news paper the advert is for but that its ok to have an opinion; the newspaper allows it |
Example 2:
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| Figure 3 |
Figure 3: This is a much simpler format taken from the Evening Standard. It’s a campaign that reassures readers that they have changed for the better from promoting negative views on the UK capital and apologises for its various perceived ‘sins’ such as complacency, predictability and generally negative.
There is a hierarchy between the sizes of the font. This enables the reader to acknowledge the predominant message that they are trying to communicate (which is ‘sorry’).
They don’t have their name printed on the advert, just their Eros logo. This immediately indicates a sense of recognition within the readers.
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Figure 2: - The colour arrangement: stands out a lot and enables readers to view this advert from a distance - There’s a link: that leads the reader either to the image from the text or from the text to the image - The colours also indicate a correlation between both the image and the text - The image: use of the mouse implies the use of technology and leads the reader to the website. Analysis of The Evening Standard’s and The Guardian’s effectiveness to appealing to its audience: The Evening Standard’s poster is a lot more conservative in the sense that it is plain and blunt; this immediately connotes the kind of readers they would like to appeal to (middle class/ 25+). The Guardian on the other hand uses colours and manipulates the text in a more psychedelic way; this connotes that they are would like to appeal to vibrant, optimistic readers who don’t view life as simply ‘black and white’. There is a sense of irony with both newspapers however as the content of both newspapers aren’t reflected; you’d expect The Evening Standard’s poster to be for The Guardian because they don’t have as much articles on entertainment as The Evening Standard does. It can be argued however that that’s not necessarily the point; it’s more about the views (neutral/ biased) each newspaper represents. Where its being advertised:  Billboards are also the usual place to find adverts of Newspapers. To attract the right audience, Newspapers also use famous celebrities. The Sun for instance is well known for their great coverage on sports. Thus as a way of attracting their preferred audience, they use Tottenham manager Harry Redknapp.  The Evening Standard Was placed in Canary Wharf and escalators in underground stations (see images 3 &4). This implies the kind of readers they hope to read their newspapers. Canary Wharf is the workplace for Bankers and those who are involved in the financial world. It is thus filled with individuals who are highly academic and receive good wages. |
The Sun’s newspaper advert again gives off creativity as well as also upholding the countries current financial situation. Everyone’s currently trying to get the best bargain and The Sun shows this.
Other advertising styles:
Creativity is the word to use when describing what goes into newspaper adverts. The following images show this clearly.
The Zimbabwean’s advert holds political relevance to Zimbabwe’s current financial and political situation. This is very effective as it draws attention to what is going on as well therefore succeeding in letting the readers know the current news.
The Sun’s newspaper advert again gives off creativity as well as also upholding the countries current financial situation. Everyone’s currently trying to get the best bargain and The Sun shows this.
